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Sellers Process

Getting Your Home Sold

Our proven sales strategy:

Our listings have sold at an average of 103.5% of the original price.


Selling a home for the highest possible price requires a cohesive strategy, deliberate process and a talented team.


We follow a strategic plan to get your home sold for top dollar, as quickly as possible.


  • Step 1: First, we analyze both market conditions and the property to determine how best to position it strategically in the current market.
  • Step 2: Based on our analysis, we develop a marketing plan and execute it with the intention of generating quality offers from qualified buyers.
  • Step 3: Prep your home, bring it to the market and show your property.
  • Step 4: Then, we negotiate fiercely on your behalf and when both parties agree on price and terms, we help you navigate the closing process.


Let’s look at each of these steps in greater detail.

Getting Your Home Sold

Our proven sales strategy:

Our listings have sold at an average of 103.5% of the original price.


Selling a home for the highest possible price requires a cohesive strategy, deliberate process and a talented team.


We follow a strategic plan to get your home sold for top dollar, as quickly as possible.


Step 1: First, we analyze both market conditions and the property to determine how best to position it strategically in the current market.


Step 2: Based on our analysis, we develop a marketing plan and execute it with the intention of generating quality offers from qualified buyers.


Step 3: Prep your home, bring it to the market and show your property.


Step 4: Then, we negotiate fiercely on your behalf and when both parties agree on price and terms, we help you navigate the closing process.


Let’s look at each of these steps in greater detail.

PHASE 1

ANALYZE & POSITION

For an efficient & profitable sale:

Market fluctuations, time of year and inventory will all have a direct impact on pricing your home. For an efficient and profitable sale, we will provide you with a detailed report outlining the latest market trends, a full market valuation of your home and a Comparative Market Analysis. 


No matter how hot the market might be, simply placing your home on the MLS (Multiple Listing Service) is not enough. We will consult with you on how to best position your home for sale and attract the right prospects to your doorstep.

PHASE 2

INDIVIDUALIZED MARKETING PLAN

As the largest real estate franchise in the world, Keller Williams offers “My Listings, My Leads,” wherein every single internet inquiry on your property comes directly to me, allowing immediate follow-up with potential buyers. We distinguish ourselves from other agents with the breadth and depth of services we provide and our goal is to make selling your home painless, profitable and predictable.

PHASE 3

STAGING & PROFESSIONAL PHOTOGRAPHY

Selling a home is part science, part art. Beyond analytics and market conditions, there is the human element to consider. Every buyer is trying to imagine themselves living in the home they are viewing.

PHASE 4

MARKETING

With our in house graphic designer you can feel at ease knowing that there is a dedicated professional to make your home look the very best. Whether it's open house marketing collateral or featuring your home on over 350 websites, we assure that your home will be seen by the masses.

PHASE 5&6

NEGOTIATE & CLOSE

NEGOTIATE

Should you accept, counter, or reject the offer? Negotiating terms of sale, on what may be your biggest asset, requires a professional team that has your best interests in mind. The highest priced offer may not be your best option, terms and conditions can vary and should be examined and  evaluated with the care of your trusted advisors. As experienced negotiators, we ensure that your best interests are represented and that you get the best terms and price for the sale of your home.


CLOSE

Congratulations! You’ve accepted an offer and now the countdown begins. The closing of your home is urgent and time sensitive. It requires organization, experience and expertise. As your consultants, we will help you navigate the seller’s disclosures and find legitimate, professional vendors to comply with contractual obligations such as government rules and regulations required at the point of sale.

PHASE 5&6

NEGOTIATE & CLOSE

NEGOTIATE

Should you accept, counter, or reject the offer? Negotiating terms of sale, on what may be your biggest asset, requires a professional team that has your best interests in mind. The highest priced offer may not be your best option, terms and conditions can vary and should be examined and  evaluated with the care of your trusted advisors. As experienced negotiators, we ensure that your best interests are represented and that you get the best terms and price for the sale of your home.


CLOSE

Congratulations! You’ve accepted an offer and now the countdown begins. The closing of your home is urgent and time sensitive. It requires organization, experience and expertise. As your consultants, we will help you navigate the seller’s disclosures and find legitimate, professional vendors to comply with contractual obligations such as government rules and regulations required at the point of sale.

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